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Mobile Traffic Statistics Comparison 2013

Posted on by Danny Archer in Mobile Marketing Comments Off

iOS Devices still account for 60% of mobile browsing into 2013!

Looking for a Comparison for Mobile Traffic and device Statistics? If you are wondering how and What Mobile Devices are being used and are still confused about which devices are most popular or who is winning the mobile race we have put together some insights for you here at MocialSedia to try and add some reality to what devices consumers are actually using to surf the web on the move.

Mobile Traffic Statistics Comparison 2013 - Site C

Mobile Statistics from Google Analytics

The screen shots on this page have been taken from 4 websites operating in entirely different market sectors, none of the sites featured had a specific mobile site (although they are now considering one!) so these are true visits from random consumers landing on the “Full Fat” Desktop webpage.

Does it Matter which Smartphone is on top?

There is all sorts of Mobile Traffic Statistics relating to which Smart-Phones are winning the sales war and which have the best offering and greatest customer satisfaction however what really matters to business owners investing in Mobile Websites is to know which devices their audience are actually using to view their website on-line!

Mobile Traffic Statistics Comparison 2013 - Site D

Why would I want to know!

Why? Well if you are about to go from “Full Fat” to “Skinny” I.E. developing a mobile version of your website it is always good to know what devices are being used by your consumers… Another Why? Consider the differences between devices and the enhancements you can make on your site for certain mobile devices and operating systems, this may lead you to spending a little more time tailoring your site for your audience to ensure you get that vital conversion to a sale. It may also mean you spend much less on development than you may have needed to.

Creating a Mobile App?

Moving on from a Mobile Website you may be tempted to create a dedicated mobile app for your consumers to download and install to their devices… Imagine you own a device which is somewhat unpopular in the market you are targeting however you have used it for years without fail and favour the device, you are unaware of the statistics so you go ahead and develop an app for the device you favour best. You spend your hard earned cash and valuable time in bringing the mobile app to market and then sit scratching your head wondering why only 10% of your mobile consumers have utilized the application. Then you find out you need to spend the same amount again developing the app for the mobile device which is most popular for your market but realize the budget is just not there so all that time, money and effort was wasted because you thought the device was popular! It can be a big step jumping from mobile website to dedicated app and often one which is not required for many markets and websites, however if you are going to market your business with apps make sure you choose the most popular devices first where you will make greater conversions and generate more custom then you can add the smaller markets as your business profits and grows from the initial investment.

Mobile Traffic Statistics Comparison 2013 - Site A

Know your audience and Target Age Group!

This may sound daft however far too many business owners do not consider their consumers and focus on what they want not what their business actually Needs! Knowing who your audience is and more specifically what age group they fall into can make a huge impact on which device you target and how you interact and communicate to that audience of potential consumers. A younger audience may have lower budgets and therefore own and operate on the predominantly cheaper end of the Smart-Phone market where consumers in the mid range may be using more expensive devices whilst the elder generation may be on more traditional smartphone devices which have less functionality.

Take the “ME” out of the decision!

Whenever you create, design or embark on a project always take yourself out of the equation. Too many marketers and business owners make decisions based on  ”what they would like to see” not what their consumers “want to see” or hear and this type of arrogant “I know best” attitude to your consumers will too often result in the incorrect decision being made and monies lost. It takes very little time to survey people, you can even do it while walking the dog or shopping at the supermarket, just give people you meet a 30 second synopsis of your ideas and business and gauge the reaction it might save you a lot of wasted time and money in the long run.

Mobile Traffic Statistics Comparison 2013 - Site B

Remove the guesswork.

The easiest way to decide is to check your Google Analytics regularly and see what the trend is for your site over the course of time. If you already have Google Anylitics installed then you are in a great position to look back at your historical data over the previous weeks or months and make an informed decision on what platform you develop next, the findings may surprize you!

 

Mobile Traffic Results :

From the 4 sample sites we used here which covered varied markets appealing to all age groups you can see a massive trend still with Apple and iOS devices. Although reports are saying that the Android market is gathering greater pace and consumers of the Android are reporting greater confidence in the product they are still not great hitters when it comes to mobile browsing. Windows Mobile the statistics are still to be seen, with Windows 8 (often considered Windows “Too Late!”) coming to mainstream devices in 2012 it will be interesting to see who loses and gains the market share. Will Apple consumer move to Windows powered devices or will consumers from Android move to a more familiar platform to their desktop computers… We will have to wait and see however if you do not want to see a “Blue Screen of Death” on your mobile I think I know where my money is!

Device of choice for Schools and Education.

Given the popularity and convenience of Apple and iOS devices as well as the move towards making them the “device of choice” in a large number of schools, children’s  nursery’s and many language learning classrooms across the globe developing for the iOS devices first while keeping away from flash to move to HTML5 and making your sites more cross-client/device compatible is a step in the right direction and may well be a wise move for any sensible business or website owner. It stands to reason that as children are brought up in environments more heavily utilizing Apple and iOS devices they will continue to seek the ease and familiarity of the iOS  environment. The choice for schools to use iOS devices is understandable with the almost bullet proof operating system which remains stable and performing well no matter what is installed it takes the IT support nightmare out of the equation for these establishments.

Below is the color key for the statistics above, pretty much anything else not listed is an Android of some type.

Mobile Statistics Key Chart

Everything else is Android of some description.

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Briefly unavailable for scheduled maintenance. Check back in a minute.

Posted on by Danny Archer in Wordpress Tutorials Comments Off

HELP WordPress Crashed!

If you are upgrading your WordPress and see the message “Briefly unavailable for scheduled maintenance. Check back in a minute.” for a long period of time and you have now begun to PANIC…. DON’T.

Do not touch a thing! Let go of the mouse and step away from the keyboard! WordPress will eventually time-out the upgrade and return back to a fully working state.

So before you read the hundreds of pages of advise telling you to delete files and rename folders and all manner of other things which WILL destroy your Blog or WordPress Website sit back.. Relax and go have a Coffee Safe in knowledge your WordPress will return in under an hour to a fully working site as it was before you started.

Cup of Coffee

Ahhh, that’s better! Now what should we do to make sure we do not have a heart attack next time this happens! First on your list is to install a good backup and restore system which is simple and easy for you to use. We recommend the FREE Duplicator Plugin for WordPress  It is a fantastic piece of software which does not only allow you to perform perfect backup’s of your software it also enables you to move your entire site to a new host or even new domain with the greatest of ease.

You can also use this to template your WordPress installs so if you are always using the same settings and setting up your WordPress securely with all your usual plugin’s you can use this system to package your install to roll out whenever you need it in the future.

Put simply this makes your Backups easy and your upgrades worry free.

For more tips on Installing and Securing WordPress and creating multiple WordPress Installations click here to see our other WordPress Guides.

 

 


Customising WordPress Dashboard for your clients

Posted on by Danny Archer in Wordpress Tutorials Comments Off

Make it simple and reduce your support calls.

Wordpress is a magnificent system to use for websites and supplying a full CMS (Content Management System) to your clients for free. WordPress is jam packed full of functionality and enables you to offer very complex solutions to clients and implement these almost instantly because of the massive amount of Plugins available many of which are completely free of charge.

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This is great! I hear you cry so off you go thinking this is the simplest system in the world and your client will be chuffed to bits that they are able to edit and control the content of their website without calling you every-time they need a word changed or news article added….. Well your thought is 100% correct however clients and “end users” are notoriously bad at following instructions and so easily distracted you would not believe….

Before you know it they are back on the phone calling you up for hand holding and re-training on how to use it and where to go to edit and post.

Hold on! I hear you say…. “I can charge them for the help what’s wrong with that…?” Well while this is great when you only have half a dozen clients you find after time the fee’s you can charge are less and less worthy of your time spent and clients are reluctant to pay when they are calling up for what they consider to be just a reminder on how to use a free product.

Do not get drawn into devaluing your knowledge and time…you could be earning 10x what a client will pay you in the time it takes to show them round their blog posts again….

To overcome this problem we have provided this quick video tutorial to explain how to simplify the WordPress Dashboard to ensure clients only get what they need to and do not get confused or distracted by the standard WordPress menus and options.

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